The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

Hotel firms can enhance their performance by accessing external resources through their inter-personal and inter-organizational ties. However, neither has a repertory been compiled of relevant external resources in the sector, nor are appropriate diagnostic and analytical tools available to...