Chan, Wing Yin; To, Kin Man; Chu, Wai Ching - In: Journal of Innovation & Knowledge (JIK) 1 (2016) 1, pp. 24-35
This study investigates tourist consumption responses toward tourism innovation. To measure tourist responses, this study posits three key consumption drivers, namely social esteem, desire for experiential travel, and avoidance against rituality of tourism settings (a subscale of need for...