The extent to which exchange rate fluctuations affect international prices is called “exchange rate pass-through.” This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our...

This study examines ethical perceptions of industrial salespeople in the United States, Japan, and South Korea. Marketing ethics in general and selling ethics in particular have experienced increasing research attention. Many of the empirical studies have focused on ethical situations...

The authors conducted a quasi-longitudinal investigation of U.S. multinationals' R&D, manufacturing, offshore sourcing strategies, and resultant global market performance implications, utilizing comprehensive data collected by the 1977, 1982 and 1989 benchmark surveys of U.S. direct investment...

This study examines the determinants of international knowledge flow. From a resource-based perspective, it evaluates the impact of cross-national knowledge transfer on firm innovative performance. Based on 56,027 US patents owned by 53 selected firms in the US-based pharmaceutical industry, the...

Our paper focuses on how foreign automobile manufacturers in Brazil have implemented and benefited from strategic modularization. Based on our case studies and in-depth interviews, we developed a theoretical framework to examine the antecedents and outcomes of strategic modularization. Our...

Although foreign multinational firms from the Triad regions increasingly use mainland China as both a sourcing and a marketing location, no study has directly examined the sourcing strategy–performance linkage. Using resource complementarity and resource dependence theory, we extend the...

We integrated the resource-, institution-, and industry-based views to investigate the determinants of export propensity and export intensity, and examined performance outcomes of firms’ export behaviors using the longitudinal data of 18,644 domestic private enterprises and foreign wholly...

Existing research on international partnerships focuses primarily on the ex ante structuring of interorganizational relationships. This study departs from this research by taking a behavioral approach to understand the ex post maintenance of cross-border marketing partnerships. A conceptual...

In increasingly complex global competition, multinational firms, U.S. and foreign alike, have stepped up international sourcing of components and finished products to serve various markets. Since an increasing portion of global competition is shaped by European and Japanese multinational firms...