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Islamic hospitality in the UAE: indigenization of products and human capital

Stephenson, Marcus L.; Russell, Karl A.; Edgar, David - In: Journal of Islamic Marketing 1 (2010) 1, pp. 9-24

Purpose – The purpose of this paper is to examine the challenges faced by the hospitality industries in developing an Islamic hospitality identity and indigenous styles of management, particularly in the context of the United Arab Emirates (UAE) – especially Dubai. It also aims to identify...

Persistent link: https://www.econbiz.de/10014878275

Attitudes towards offensive advertising: Malaysian Muslims' views

Cyril De Run, Ernest; Mohsin Butt, Muhammad; Fam, … - In: Journal of Islamic Marketing 1 (2010) 1, pp. 25-36

Purpose – The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This paper aims to explore the role of religiosity on attitudes towards controversial advertisements and the reasons why...

Persistent link: https://www.econbiz.de/10014878276

Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors

Muhamad Hashim, Nazlida; Mizerski, Dick - In: Journal of Islamic Marketing 1 (2010) 1, pp. 37-50

Purpose – The purpose of this paper is to explore the nature of fatwa and the dissemination of fatwa rulings among Muslim consumers using two studies. Results from these studies show that contemporary fatwa often extend beyond Muslims' religious beliefs and practices. By advising Muslims on...

Persistent link: https://www.econbiz.de/10014878277

The relationship between religiosity and new product adoption

Rehman, Ateeq‐ur‐; Shahbaz Shabbir, Muhammad - In: Journal of Islamic Marketing 1 (2010) 1, pp. 63-69

Purpose – This paper aims to investigate the relationship between religiosity and new product adoption (NPA) among Muslim consumers. Design/methodology/approach – A total of 300 questionnaires were distributed to university students. Religiosity represented the independent variable and was...

Persistent link: https://www.econbiz.de/10014878279

Shariah observation: advertising practices of Bank Muamalat in Malaysia

Haque, Ahasanul; Ahmed, Khaliq; Irfath Jahan, Syeada - In: Journal of Islamic Marketing 1 (2010) 1, pp. 70-77

Purpose – The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology/approach – Using descriptive observations, the promotional tools and practices used by the prominent conventional banks were...

Persistent link: https://www.econbiz.de/10014878280

On Islamic branding: brands as good deeds

Alserhan, Baker Ahmad - In: Journal of Islamic Marketing 1 (2010) 2, pp. 101-106

Purpose – The paper aims to clarify some of the most important issues pertinent to the emerging field of Islamic branding (IB). Namely, it answers the following questions: what does IB mean? Why is it important and what makes it different from conventional branding? What are its types? What is...

Persistent link: https://www.econbiz.de/10014878281

Shaping the Halal into a brand?

Wilson, Jonathan A.J.; Liu, Jonathan - In: Journal of Islamic Marketing 1 (2010) 2, pp. 107-123

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal , within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field....

Persistent link: https://www.econbiz.de/10014878282

Is spiritual tourism a new strategy for marketing Islam?

Haq, Farooq; Yin Wong, Ho - In: Journal of Islamic Marketing 1 (2010) 2, pp. 136-148

strategy for marketing Islam as a religion. Design/methodology/approach – In this exploratory research, convenient sampling was … regarding spiritual tourism and marketing Islam. Findings – Some religious organisations used religious gatherings and festivals … as spiritual tourism products to market their religion – Islam. These organisations attracted Muslim and non …

Persistent link: https://www.econbiz.de/10014878284

Islamic perspectives on marketing

Arham, Muhammad - In: Journal of Islamic Marketing 1 (2010) 2, pp. 149-164

– Religious teachings, at least Islam, could be applied in the realm of modern marketing theory. Though not all of its elements …

Persistent link: https://www.econbiz.de/10014878285

Mangi teus‐teus

Wood, Stephen - In: Journal of Islamic Marketing 1 (2010) 3, pp. 203-219

characteristics created by Calvinism. This paper looks at a Weberian explanation, adopted to Islam, and also an explanation that is …

Persistent link: https://www.econbiz.de/10014878288