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Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish
;
Asrar-ul-Haq, Muhammad
;
Anam Iqbal
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
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