Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Year of publication: |
2023
|
---|---|
Authors: | Naz, Sehrish ; Asrar-ul-Haq, Muhammad ; Anam Iqbal ; Ahmed, Misbah |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 11, p. 2928-2948
|
Subject: | Brand innovativeness | Communication strategy | Consumer involvement | Customer satisfaction | Generation M | Pakistan | Perceived quality | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Innovation | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Marktforschung | Market research |
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