Wang, Yonggui; Lo, Hing‐Po - In: Journal of Management Development 22 (2003) 6, pp. 483-526
In today's turbulent environment, customers are playing a more important role in competition, which can be reflected by customers as co‐producer, value co‐producer, or co‐developer of knowledge and competencies, etc. Accordingly, business priority should be given to what customers really...