Kyriakopoulos, Kyriakos; Ruyter, Ko de - In: Journal of Management Studies 41 (2004) 8, pp. 1469-1498
Although firms increasingly invest in systems (e.g. ISO, knowledge centres, IT systems) for utilizing stored knowledge and acquiring market information during new product development, few manage to benefit from these investments. To explore this issue, we suggest that firms rely on two distinct...