supply chains had to adapt to the new circumstances. This is why business model innovation is nowadays a priority, which … activities of the company/network. The study aimed to examine the dynamic innovation through applied digital marketing solutions …, businesses that effectively apply open business innovation models will be able to compete in the market. …

's digital marketing capability. DMUI is made up of three components: the innovation ecosystem readiness, the adoption of digital …

-based economy. One of the main factors improving competitiveness and providing opportunities for development is innovation …, particularly developed at the local level. For this reason, activities that support research and development of innovation at the … regional level are increasingly appreciated and gain greater importance. This article refers to regional innovation in Poland …