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Charity affiliation as a determinant of product purchase decisions

Bennett, Roger; Gabriel, Helen - In: Journal of Product & Brand Management 9 (2000) 4, pp. 255-270

A number of large UK charities have extended their product sales into areas not traditionally associated with non‐profit organisations. Examines the connection between a person’s assessment of the quality and value for money of conventional charity goods (T‐shirts or coffee mugs for...

Persistent link: https://www.econbiz.de/10014895689

Do Unmentionable Products Still Exist?

Prevel Katsanis, Lea - In: Journal of Product & Brand Management 3 (1994) 4, pp. 5-14

Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable, or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. Describes empirical...

Persistent link: https://www.econbiz.de/10014896423

Fashion innovativeness and self‐concept: a replication

Goldsmith, Ronald E.; Moore, Mary Ann; Beaudoin, Pierre - In: Journal of Product & Brand Management 8 (1999) 1, pp. 7-18

Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion …‐tests compared the mean scores on the self‐image adjective pairs between 30 innovators and 251 later adopters. Pearson correlation … innovators and suggesting that using self‐image could be a fruitful way to appeal to these important consumers. …

Persistent link: https://www.econbiz.de/10014896533

An international study of unisex and “same‐name” fragrance brands

Markham, Scott; Cangelosi, Joe - In: Journal of Product & Brand Management 8 (1999) 5, pp. 387-401

Examines the perceptions and preferences of fragrances by females. The sample was taken from nine cities across three continents. Of the two major fragrance concepts examined, unisex fragrances have been introduced, with only about half the respondents in the nine cities (six countries) surveyed...

Persistent link: https://www.econbiz.de/10014896558