Showing 1 - 10 of 52
Purpose – Sequences of prices are becoming more commonplace but there is limited research on their behavioral effects …. The purpose of this paper is to determine if a sequence of past prices, and particularly its variance, has a strong effect … on choice. Will people pay significantly more for a seller who has a more predictable history of past prices? Design …
Persistent link: https://www.econbiz.de/10014897388
. Given this, we investigate what happens when consumers, given a particular reference price, encounter unexpected prices. It …’ encountered prices are significantly different from their expectations. The three modes of dissonance reduction proposed: to …
Persistent link: https://www.econbiz.de/10014895759
Investigates the extent to which expert evaluations of quality impact price premiums of national brands over the store brands. Using data from Consumer Reports , finds that the average quality of store brands exceeds the average quality of national brands in 22 out of 78 product categories. Yet...
Persistent link: https://www.econbiz.de/10014895760
This paper examines consumer price knowledge by comparing the actual market prices and consumer price estimates in the … actual market prices, the medians of consumer price estimates and market prices were very close to each other for most of the …
Persistent link: https://www.econbiz.de/10014895762
judgments of product prices. One important issue concerns whether consumers process price information in a similar way to that … communicate prices. This paper reports two studies that compare the processing of price with other numerical information.  …
Persistent link: https://www.econbiz.de/10014895767
place? Examines the confusion among Finnish consumers concerning internal reference prices in different product and service …
Persistent link: https://www.econbiz.de/10014895786
One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to … influencing consumer evaluation of reference prices across two experiments. The results support the hypothesized effects of need …
Persistent link: https://www.econbiz.de/10014895814
Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany, scientists have paid relatively little attention to this topic during the last 15 years – with some notable exceptions....
Persistent link: https://www.econbiz.de/10014895815
variables related to consumers' attitudes towards prices and some demographic variables on price knowledge. Results showed that … consumers were more knowledgeable about the relationships between the prices of competitor brands than about the actual prices … were not as evident. In addition, the accuracy of consumer knowledge of prices was found to be dependent on how much …
Persistent link: https://www.econbiz.de/10014895816
, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure …, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely … to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in …
Persistent link: https://www.econbiz.de/10014895824