Alsaleh, Dhoha A.; Elliott, Michael T.; Fu, Frank Q.; … - In: Journal of Research in Interactive Marketing 13 (2019) 1, pp. 119-140
Purpose: As social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’ attitudes toward social media sites has become a major goal of many researchers in academia and industry. This paper aims to identify...
