Developing a strategic framework of key account performance
Year of publication: |
2009
|
---|---|
Authors: | Jones, Eli ; Richards, Keith A. ; Halstead, Diane ; Fu, Frank Q. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 3/4, p. 221-235
|
Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
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