Orth, Ulrich R.; Wirtz, Jochen; McKinney, Amelia - In: Journal of Service Management 27 (2016) 2, pp. 194-217
Purpose – Providing satisfying shopping experiences is a major goal in retail management because satisfaction guides re-patronage behavior. The purpose of this paper is to demonstrate that the visual complexity of an environment’s interior design (i.e. the overall amount of visual...