Lang, Bodo; Dolan, Rebecca; Kemper, Joya; Northey, Gavin - In: Journal of Service Management 32 (2020) 2, pp. 176-189
Purpose: This paper defines prosumers in light of the COVID-19 crisis and other contexts. It addresses how prosumers helped overcome challenges caused by COVID-19 and is the first paper to develop a taxonomy of prosumers, their differentiating characteristics and the degree to which they are...
