Lang, Bodo; Kemper, Joya; Dolan, Rebecca; Northey, Gavin - In: Journal of Service Theory and Practice 32 (2021) 2, pp. 132-155
Purpose: The purpose of this paper is to explore why and how sharing economy users switch from consumer (e.g. Airbnb guest) to provider (e.g. Airbnb host), and how this helps enrich self-determination theory. Design/methodology/approach: The authors conducted an exploratory study with users who...