Akkawanitcha, Chuanchuen; Patterson, Paul G. - In: Journal of Service Theory and Practice 27 (2017) 6, pp. 1122-1144
Purpose The purpose of this paper is to examine the impact of a loss of face on the psychological well-being of frontline employees (FLEs) in an Eastern cultural context (Thailand) when subjected to customer aggression. Importantly, it adopts a contingency approach and examines moderating...