Purpose: The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies. Design/methodology/approach: Drawing on speculative fiction, the authors...

Purpose: This paper aims to provide empirically derived insights into trust and its predictors within a cyber-physical system context of a household service. Design/methodology/approach: The methodology comprises an innovative mixed methods design encompassing a videographic animated film...

Purpose – This study aims to provide empirically generated insights into a gamification approach to online customer engagement and behavior (CE and CEB). There is a substantive discrepancy between popular coverage and empirically based research as to the effectiveness of virtual brand...

Purpose: This paper aims to explore the drivers of employee motivation to facilitate value co-creation. Specifically, it enhances the understanding of social and contextual elements that contribute towards the co-creation of value. Design/methodology/approach: Embracing an interpretive...

Purpose – The aim of this paper is to explore the role of affect evoked among customers of differing expertise within a business‐to‐business credence service context and examine how this affects overall satisfaction judgements. Design/methodology/approach – Drawing on the affect and...