"It's mine!" : participation and ownership within virtual co-creation environments
Year of publication: |
2010
|
---|---|
Authors: | Harwood, Tracy ; Garry, Tony |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 3/4, p. 290-301
|
Subject: | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour |
-
From value chain to value network : reinventing the enterprise in the light of technology forces
Ploom, Tarmo, (2015)
-
Power asymmetry and value creation in B2C relationship networks
Wieczerzycki, Marcin, (2021)
-
Socialnomics : transforming marketing tactics through social media
Kumar, Navdeep, (2016)
- More ...
-
Design fiction diegetic prototyping : a research framework for visualizing service innovations
Harwood, Tracy, (2019)
-
Cyborgs as frontline service employees: a research agenda
Garry, Tony, (2019)
-
Trust and its predictors within a cyber-physical system context
Garry, Tony, (2019)
- More ...