A literature review of relevant empirical research examining the influence of background music within the context of …’s model of the Servicescape, which highlights music as just one of a range of ambient conditions influencing behaviour. The … terms the inherent complexity of attempts to influence response and subsequent behaviour by using music within a service …

processing as mediators of the music‐intended behavior relationship. Our model specifically suggests that music affects customers …’s fashion store. The effect of music on service quality has not previously received much attention. In addition, it has been … suggested that previous results of studies examining the effect of music on consumer responses may have been largely the result …

theories of how atmospheric music affects consumer behavior. Many of the implicit theories emerging in the interviews were … atmospheric music: must follow circadian rhythms to be effective; encourages or discourages anti‐social behavior; and blocks out … annoying and intrusive background noise. Each of the 14 industry‐based explanations of the effects of music is compared with …

Purpose – The purpose of this paper is to determine which two dimensions of music, happy/sad or liked/disliked, have … were determined through pretests while subjects' unprompted comments were used to assess like/dislike for the music …/sad music had a significant direct effect on shopping intentions while the direct effect of liked/disliked music was marginally …

seeking tendency (AST) on customers' pleasure and arousal with matching color and music to hotel bars and hotel guest rooms … music as independent variables. After the video clip was shown, subjects were asked to complete a survey instrument. The … decreased in non‐ Gestalt situations (tranquil bar and dynamic guest room). Research limitations/implications – Only jazz music …

Discusses many of the empirical studies relating to the effects of background music on a wide range of consumer … caution when attempting to manipulate specific aspects of their background music. A safer and potentially more effective … strategy would be to select background music that reflects the musical preferences of targeted consumer segments. Presents …

Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a … insight into the effects of background music on shopping behavior as well as some important considerations for the design of …