Trust is a key factor in the establishment of long‐term relationships between service representatives and their … characteristics have an impact on trust. However, the relative importance of these characteristics, and in some cases the direction of … their relationships with trust, has varied across studies. In this paper, we posit a contingency model of trust, suggesting …

, depending on customer‐perceived relationship benefits, trust and commitment. A qualitative study of customer relationships was …

Building on previous studies which suggested that trust is a critical factor in facilitating exchange relationships … trust in relatively newer vis‐à‐vis a relatively mature relationship between the provider of business‐to‐business services … and successful customer bonding bear in trust development. Furthermore, the results of the study suggest that not all …

This paper sheds light on how trust works in professional services encounters. Service delivery often takes place over … relationship is the need for trust to be present. This paper briefly reviews different understandings of trust across several … strands of management literature and conceptualizes a novel distinction between the initiatory act of trusting (“placed trust …

providers must build a loyal customer base in order to attract advertisers and sponsors. Lack of trust has been one of the most … important reasons for consumers not adopting online services involving financial exchanges, but trust appears to be equally … health site is satisfaction‐driven, but that trust is the main antecedent of satisfaction. Need fulfilment, responsiveness …

extends the key mediating variable model (KMVM) of Morgan and Hunt by hypothesising that, while trust fully mediates the … effect of soft attributes on loyalty, trust only partially mediates the effect of hard attributes on loyalty. Data were … collected using the critical incident technique from 176 students. Findings – Supports the fully mediating role of trust for …

Purpose – The purpose of this study is to explore how customers from different cultures develop trust with service … providers to uncover underlying dimensions of trust development for customers from different cultures. Design … trust with service providers. Findings – Customers' direct service experiences in their native culture and in the culture …

Purpose – The purpose of this paper is to demonstrate spill‐over effects from customer perceptions of trust in and … assessing direct and mediated effects are adoped. Findings – The findings demonstrate that customer trust in and satisfaction … with a retailer mediate the effects of brand trust and satisfaction on customer repurchase intentions. Research limitations …