Ahmed, Zafar; Anang, Rosdin; Othman, Nor; Sambasivan, Murali - In: Journal of Services Marketing 27 (2013) 7, pp. 551-563
Purpose – The main purpose of this research is to empirically test how animosity, religiosity, and ethnocentrism … and ethnocentrism play mediating roles. Originality/value – The current study adds significantly to the body of knowledge … on consumer behavior, especially the roles of animosity, religiosity, and ethnocentrism. The findings can help marketing …