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As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation
Ying, Yu; Jing, Fengjie; Nguyen, Bang; Chen, Junsong - In: Journal of Services Marketing 30 (2016) 1, pp. 63-74
Purpose The purpose of this paper is to improve our understanding of how firms can maintain longitudinal satisfaction. Previous research on longitudinal satisfaction demonstrates that the product attributes weight on satisfaction shifts over time. However, the existing literature lacks an...
Persistent link: https://www.econbiz.de/10014906121
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The internationalization of hospitality firms: factors influencing a franchise decision‐making process
Altinay, Levent - In: Journal of Services Marketing 21 (2007) 6, pp. 398-409
Purpose – The paper's purpose is to evaluate the factors which influence a multinational hospitality organization's franchise decision‐making process. Design/methodology/approach – A single embedded case study of an international hotel firm was the focus of the enquiry. Interviews and...
Persistent link: https://www.econbiz.de/10014905166
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To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers
Ahmed, Zafar; Anang, Rosdin; Othman, Nor; Sambasivan, Murali - In: Journal of Services Marketing 27 (2013) 7, pp. 551-563
Purpose – The main purpose of this research is to empirically test how animosity, religiosity, and ethnocentrism … and ethnocentrism play mediating roles. Originality/value – The current study adds significantly to the body of knowledge … on consumer behavior, especially the roles of animosity, religiosity, and ethnocentrism. The findings can help marketing …
Persistent link: https://www.econbiz.de/10014905815