Kotabe, Masaaki; Teegen, Hildy; Aulakh, Preet S.; … - In: Journal of World Business 35 (2000) 2, pp. 114-132
Brazil, Chile, and Mexico constitute the leading newly industrialized countries (NICs) of Latin America. It is within these markets that the world expects significant economic gains over the next decade. Local companies in these countries are allying with foreign companies to enhance their...