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~isPartOf:"Journal of advances in management research : JAMR"
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Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda
;
Patro, Sanjay
;
Chaudhry, Harish
- In:
Journal of advances in management research : JAMR
19
(
2022
)
1
,
pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
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