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~isPartOf:"Journal of advertising"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Eisend, Martin
4
Chen, Huan
2
Choi, Yung Kyun
2
Haley, Eric John
2
Hamby, Anne
2
Jones, Niusha
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Lee, Mi Hyun
2
Lou, Chen
2
Mathmann, Frank
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Noort, Guda van
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2
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Youn, Nara
2
Abell, Annika
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Adamson, Alyssa C.
1
Agarwala, Ridhi
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Arango, Luis
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Araujo, Theo
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Avramova, Yana R.
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Bakalash, Tomer
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Ball, Jennifer Gerard
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Barnwell, R. Wixel
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Bernritter, Stefan F.
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Bi, Sheng
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1
Chan, Kara
1
Chang, Chingching
1
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1
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Journal of advertising
Journal of retailing and consumer services
9
Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Cogent business & management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
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Electronic commerce research
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EuroMed journal of business
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European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
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The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
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