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Social value : a computational model for measuring influence on purchases and actions for individuals and systems
Williams, Dmitri; Khan, Euna Mehnaz; Pathak, Nishith; … - In: Journal of advertising 52 (2023) 2, pp. 247-263
Persistent link: https://www.econbiz.de/10014233813
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Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu; Das, Debarati; Huh, Jisu; Srivastava, Jaideep - In: Journal of advertising 51 (2022) 3, pp. 352-368
Persistent link: https://www.econbiz.de/10013362318