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The impact of competitors' store flyer advertisements on EDLP/high-low chain performance in a highly competitive retail market : GPS information and POS data approach in Japan
Kato, Ryo; Hoshino, Takahiro - In: Journal of advertising 48 (2019) 5, pp. 569-587
Persistent link: https://www.econbiz.de/10012201508
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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Brands expressing compassion and care through advertising
Ertimur, Burçak; Coskuner-Balli, Gokcen - In: Journal of advertising 50 (2021) 3, pp. 230-239
Persistent link: https://www.econbiz.de/10012607892
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Branding rhetoric in times of a global pandemic : a text-mining analysis
Mangiò, Federico; Pedeliento, Giuseppe; Andreini, Daniela - In: Journal of advertising 50 (2021) 3, pp. 240-252
Persistent link: https://www.econbiz.de/10012607893
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Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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Promoting mask-wearing in COVID-19 brand communications : effects of gain-loss frames, self- or other-interest appeals, and perceived risks
Jiang, Mengtian; Dodoo, Naa Amponsah - In: Journal of advertising 50 (2021) 3, pp. 271-279
Persistent link: https://www.econbiz.de/10012607898
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang - In: Journal of advertising 49 (2020) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
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Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta; Sivakumaran, Bharadhwaj; … - In: Journal of advertising 52 (2023) 4, pp. 613-632
Persistent link: https://www.econbiz.de/10014339496