Nostalgia : a review, propositions, and future research agenda
Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa and Justin Paul
| Year of publication: |
2023
|
|---|---|
| Authors: | Srivastava, Ekta ; Sivakumaran, Bharadhwaj ; Maheswarappa, Satish Sasalu ; Paul, Justin |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 4, p. 613-632
|
| Subject: | Werbung | Advertising | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2101036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339496