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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
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When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van; Meijers, Marijn H. C.; Eelen, Jiska - In: Journal of advertising 53 (2024) 2, pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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Brands expressing compassion and care through advertising
Ertimur, Burçak; Coskuner-Balli, Gokcen - In: Journal of advertising 50 (2021) 3, pp. 230-239
Persistent link: https://www.econbiz.de/10012607892
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Branding rhetoric in times of a global pandemic : a text-mining analysis
Mangiò, Federico; Pedeliento, Giuseppe; Andreini, Daniela - In: Journal of advertising 50 (2021) 3, pp. 240-252
Persistent link: https://www.econbiz.de/10012607893
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Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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Promoting mask-wearing in COVID-19 brand communications : effects of gain-loss frames, self- or other-interest appeals, and perceived risks
Jiang, Mengtian; Dodoo, Naa Amponsah - In: Journal of advertising 50 (2021) 3, pp. 271-279
Persistent link: https://www.econbiz.de/10012607898
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
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Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang - In: Journal of advertising 49 (2020) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012313120