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The impact of competitors' store flyer advertisements on EDLP/high-low chain performance in a highly competitive retail market : GPS information and POS data approach in Japan
Kato, Ryo; Hoshino, Takahiro - In: Journal of advertising 48 (2019) 5, pp. 569-587
Persistent link: https://www.econbiz.de/10012201508
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Lou, Chen - In: Journal of advertising 51 (2022) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10013362230
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Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix; Mathmann, Frank - In: Journal of advertising 53 (2024) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10014575293