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~isPartOf:"Journal of advertising"
~subject:"Social web"
~subject:"Theorie"
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Social web
Theorie
Werbung
Consumer behaviour
61
Konsumentenverhalten
61
Advertising
52
Brand
19
Markenartikel
19
Advertising effects
9
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9
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5
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54
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Eisend, Martin
4
Chen, Huan
2
Haley, Eric John
2
Lee, Mi Hyun
2
Lou, Chen
2
Mathmann, Frank
2
Rößner, Anna
2
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Journal of advertising
Journal of business research : JBR
378
Journal of retailing and consumer services
250
International journal of advertising : the review of marketing communications
152
Journal of marketing communications
139
International journal of internet marketing and advertising : IJIMA
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
NBER working paper series
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
99
Journal of advertising research
90
International journal of advertising : the quarterly review of marketing communications
86
Psychology & marketing
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Technological forecasting & social change : an international journal
82
The journal of product & brand management
82
Discussion paper / Centre for Economic Policy Research
81
SpringerLink / Bücher
81
Journal of promotion management : innovations in planning and applied research
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Europäische Hochschulschriften / 5
69
International journal of consumer studies
68
International journal of industrial organization
68
European journal of operational research : EJOR
67
Economics letters
62
Journal of consumer research : JCR ; an interdisciplinary bimonthly
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
60
Journal of marketing
59
Journal of promotion management : JPM
59
The journal of brand management : an international journal
59
Journal of economic behavior & organization : JEBO
57
Journal of marketing research : JMR
56
CESifo working papers
55
Information systems research : ISR
54
Marketing letters : a journal of research in marketing
53
Young consumers : insight and ideas for responsible marketers
53
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ECONIS (ZBW)
54
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1
Crafting extraordinary stories : decoding luxury
brand
communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
2
Sounds of green : how
brand
name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
3
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in
brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
4
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
5
Heading the right way? : the influence of motion direction in advertising on
brand
trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
6
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
7
Introducing a model of automated
brand
-generated content in an era of computational advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
8
Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses
Hayes, Jameson L.
;
Britt, Brian C.
;
Evans, William
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10012483696
Saved in:
9
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic
brand
appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
10
The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
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