//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Identifikationsgeschwindig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
177
Werbung
177
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
22
Werbewirkung
22
Artificial intelligence
13
Künstliche Intelligenz
13
Brand management
12
Markenführung
12
Brand
11
Markenartikel
11
Fachzeitschrift
7
Influencer
7
Journal
7
Computational advertising
6
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Advertising industry
5
Consumers
5
Coronavirus
5
Creativity
5
Kreativität
5
Verbraucher
5
Werbewirtschaft
5
Brand image
4
Frauen
4
Markenimage
4
Personalisierung
4
Personalization
4
Target group
4
Women
4
Zielgruppe
4
Asia
3
Asien
3
Bibliometrics
3
Bibliometrie
3
China
3
more ...
less ...
Online availability
All
Undetermined
158
Free
19
Type of publication
All
Article
176
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
177
Aufsatz in Zeitschrift
177
Aufsatzsammlung
1
Language
All
English
177
Author
All
Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Matthes, Jörg
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
Perkins, Andrew
2
Puzakova, Marina
2
Romero, Marisabel
2
Ruyter, Ko de
2
more ...
less ...
Published in...
All
Journal of advertising
Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
282
Journal of advertising research
234
NBER Working Paper
216
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
204
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Discussion paper / Centre for Economic Policy Research
125
Journal of business ethics : JOBE
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
SpringerLink / Bücher
113
The American economic review
89
Discussion paper series / IZA
84
Journal of marketing
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of retailing and consumer services
83
European journal of marketing : EJM
82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
76
CESifo working papers
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
58
The review of economics and statistics
58
Applied economics
55
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
International journal of industrial organization
53
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Journal of political economy
50
American journal of agricultural economics
49
IZA Discussion Paper
48
more ...
less ...
Source
All
ECONIS (ZBW)
177
Showing
1
-
10
of
177
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
Saved in:
2
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
3
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
4
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
5
Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
Saved in:
6
Future directions for advertising creativity research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
7
Exploring the role of culture in advertising : resolving persistent issues and responding to changes
Lee, Wei-Na
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 115-125
Persistent link: https://www.econbiz.de/10012201404
Saved in:
8
Research issues and needs at the intersection of advertising and public policy
Kees, Jeremy
;
Andrews, J. Craig
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 126-135
Persistent link: https://www.econbiz.de/10012201406
Saved in:
9
The key to 360-degree video advertising : an examination of the degree of narrative structure
Feng, Yang
;
Xie, Quan
;
Lou, Chen
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012201408
Saved in:
10
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->