Facing the "right" side? : the effect of product facing direction
Yuli Zhang, Hyokjin Kwak, Haeyoung Jeong, Marina Puzakova
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Yuli ; Kwak, Hyokjin ; Jeong, Haeyoung ; Puzakova, Marina |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 2, p. 153-166
|
| Subject: | Werbung | Advertising | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2018.1503576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201410