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Advertising
185
Werbung
185
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
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13
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12
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12
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8
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4
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22
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191
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English
191
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
6
Septianto, Felix
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Stafford, Marla Royne
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stubenvoll, Marlis
3
Taylor, Charles Raymond
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
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Journal of advertising
Journal of advertising research
263
Journal of business research : JBR
222
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising : official publication of the American Academy of Advertising
186
The journal of media economics
183
Journal of marketing communications
164
NBER working paper series
150
European Journal of Marketing
145
Journal of Consumer Marketing
138
SpringerLink / Bücher
133
Journal of media business studies
123
Management science : journal of the Institute for Operations Research and the Management Sciences
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
Journal of promotion management : JPM
98
Publizistik : Vierteljahreshefte für Kommunikationsforschung
97
Journal of marketing
94
JMM : the international journal on media management
83
Young Consumers
83
CESifo working papers
82
European journal of marketing : EJM
82
Journal of marketing research : JMR
78
European journal of operational research : EJOR
77
Journal of historical research in marketing
73
Jahrbuch der Absatz- und Verbrauchsforschung
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of promotion management : innovations in planning and applied research
70
Marketing Science
70
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
68
Psychology & marketing
68
Applied economics
67
International journal of industrial organization
65
Journal of business ethics : JOBE
64
Discussion paper / Centre for Economic Policy Research
63
Information economics and policy : IEP
62
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ECONIS (ZBW)
191
Showing
1
-
10
of
191
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relevance
articles prioritized
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date (oldest first)
1
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic
advertising
research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
2
Special section introduction: reimagining
advertising
research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
3
Future of the Journal of
Advertising
in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
4
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
5
Celebrating 50 years of the Journal of
Advertising
and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
6
Journal of
advertising
research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
7
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
8
Past, present, and future of the Journal of
Advertising
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
Saved in:
9
The Journal of
Advertising
's production and dissemination of
advertising
knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
10
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
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