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Journal of advertising
International journal of advertising : the quarterly review of marketing communications
45
International journal of advertising : the review of marketing communications
27
Journal of advertising research
21
International Marketing Review
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
International marketing review
8
Psychology & marketing
8
Journal of international marketing
7
Advances in international marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Conference Board report
5
European Journal of Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
SpringerLink / Bücher
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American journal of agricultural economics
4
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of current issues and research in advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
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The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cutting edge international research
3
Economics of Education Working Paper Series
3
Handbook of research on international advertising
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International advertising and communication : current insights and empirical findings
3
Journal of Business Research
3
Journal of Consumer Affairs
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Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The service industries journal
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Tourism management : research, policies, practice
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Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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2
Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
Saved in:
3
Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
Saved in:
4
Mobile technology and advertising : moving the research agenda forward
Bernritter, Stefan F.
;
Okazaki, Shintaro
;
West, Douglas C.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 407-410
Persistent link: https://www.econbiz.de/10013362331
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