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Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne - In: Journal of advertising 49 (2020) 5, pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
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Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.; Stafford, Marla Royne; Pounders, … - In: Journal of advertising 49 (2020) 1, pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
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A stitch in time saves nine : redressing a (dis)service to advertising
Gilbert, Jonathan Ross; Stafford, Marla Royne - In: Journal of advertising 51 (2022) 3, pp. 276-293
Persistent link: https://www.econbiz.de/10013362310
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Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne; Taylor, Charles Raymond - In: Journal of advertising 51 (2022) 5, pp. 624-642
Persistent link: https://www.econbiz.de/10013417526