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Journal of advertising
Journal of business research : JBR
11
European Journal of Marketing
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European journal of marketing : EJM
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Journal of consumer behaviour : an international research review
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Branded lives : the production and consumption of meaning at work
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Exploring the rise of fandom in contemporary consumer culture
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of current issues and research in advertising : JCIRA
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The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012)
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David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon
;
Lee, Ji Min
;
Xiong, Vikki Yiqi
; …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
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2
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
3
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
4
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
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