Luxury branding : the industry, trends, and future conceptualisations
Year of publication: |
2015
|
---|---|
Authors: | Seo, Yuri ; Buchanan-Oliver, Margo |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 1, p. 82-98
|
Subject: | Theory development | Brands | Cultural trends | Luxury | Meaning construction | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
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