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Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie; Stubenvoll, Marlis; Binder, Alice; … - In: Journal of advertising 53 (2024) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10014575199