Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Year of publication: |
2022
|
---|---|
Authors: | Binder, Alice ; Stubenvoll, Marlis ; Hirsch, Melanie ; Matthes, Jörg |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 2, p. 206-222
|
Subject: | Werbung | Advertising | Zielgruppe | Target group |
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