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Marketing letters : a journal of research in marketing
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Fundamentals of marketing research ; Vol. 6
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Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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