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Consumer responses to femvertising : a data-mining case of Dove's "campaign for real beauty" on YouTube
Feng, Yang
;
Chen, Huan
;
Li, He
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10012201439
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2
Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Bi, Sheng
;
Perkins, Andrew
;
Chen, Huan
;
Phifer, Benjamin
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10014575287
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