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Drivers of data quality in advertising research : differences across MTurk and professional panel samples
Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of advertising 51 (2022) 4, pp. 515-529
Persistent link: https://www.econbiz.de/10013362341
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Research issues and needs at the intersection of advertising and public policy
Kees, Jeremy; Andrews, J. Craig - In: Journal of advertising 48 (2019) 1, pp. 126-135
Persistent link: https://www.econbiz.de/10012201406
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How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Rybak, Garrett; Johnson, Alicia M.; Burton, Scot - In: Journal of advertising 52 (2023) 1, pp. 145-156
Persistent link: https://www.econbiz.de/10014233780