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David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon; Lee, Ji Min; Xiong, Vikki Yiqi; … - In: Journal of advertising 50 (2021) 5, pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
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Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix; Mathmann, Frank - In: Journal of advertising 53 (2024) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - In: Journal of advertising 52 (2023) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
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What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
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The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix; Seo, Yuri; Zhao, Fang - In: Journal of advertising 51 (2022) 3, pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130