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Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen; Ulqinaku, Aulona - In: Journal of advertising 49 (2020) 3, pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
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Social exclusion : a bibliometric analysis and future research directions in advertising
Liu, Yeyi; Bhoumik, Kshitij; Ulqinaku, Aulona; … - In: Journal of advertising 52 (2023) 5, pp. 756-773
Persistent link: https://www.econbiz.de/10014422149
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Stronger together? : tourists' behavioral responses to joint brand advertising
Can, Ali Selcuk; Ekinci, Yuksel; Viglia, Giampaolo; … - In: Journal of advertising 49 (2020) 5, pp. 525-539
Persistent link: https://www.econbiz.de/10012424306
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Inclusive advertising for a better world
Viglia, Giampaolo; Tsai, Wanhsiu Sunny; Das, Gopal; … - In: Journal of advertising 52 (2023) 5, pp. 643-646
Persistent link: https://www.econbiz.de/10014422127