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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
4
Belgien
2
Belgium
2
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Comparison
1
Confidence
1
Consumer attitudes
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dahlén, Micael
4
Muehling, Darrel D.
4
Chang, Chingching
3
Eisend, Martin
3
Rosengren, Sara
3
Baek, Tae Hyun
2
Dens, Nathalie
2
Kareklas, Ioannis
2
Kaufmann, Hans Rüdiger
2
Kwak, Hyokjin
2
Matthes, Jörg
2
Putrevu, Sanjay
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Yoon, Hye Jin
2
Yoon, Sukki
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Al-Homaidi, Eissa A.
1
Almugari, Fatehi
1
Altintas, Murat Hakan
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
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1
Bagozzi, Richard P.
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Bahl, Shalini
1
Bailenson, Jeremy N.
1
Becker, Ingo Frank
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Bellman, Steven
1
Benmiled-Cherif, Héla
1
Bergkvist, Lars
1
Bettman, James R.
1
Beukeboom, Camiel J.
1
Bharucha, Jehangir
1
Bhatnagar, Apoorva
1
Bickart, Barbara A.
1
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Journal of advertising : official publication of the American Academy of Advertising
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
4
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1
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4
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date (oldest first)
1
Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
Saved in:
2
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
3
Do you like what you recognize? : the effects of
brand
placement prominence and movie plot connection on
brand
attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
4
Framework for success of online
brand
management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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