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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Walsh, Gianfranco"
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Jang, Soocheong
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Walsh, Gianfranco
Dahlén, Micael
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Journal of advertising : official publication of the American Academy of Advertising
International journal of hospitality management
36
Journal of business research : JBR
13
International journal of contemporary hospitality management
11
Journal of retailing and consumer services
9
Marketing : ZFP ; journal of research and management
9
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch der Absatz- und Verbrauchsforschung
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European management journal
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Journal of electronic commerce research : JECR
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Psychology & marketing
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The journal of brand management : an international journal
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International marketing review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of product & brand management
3
The journal of services marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
2
Do you like what you recognize? : the effects of
brand
placement prominence and movie plot connection on
brand
attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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