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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Yoon, Sukki"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Product Placement
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Yoon, Sukki
Dahlén, Micael
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
1
Journal of consumer marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
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