When intrusive can be likable : product placement effects on multitasking consumers
Sukki Yoon, Yung Kyun Choi, and Sujin Song
| Year of publication: |
2011
|
|---|---|
| Authors: | Yoon, Sukki ; Choi, Yung Kyun ; Song, Sujin |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 63-75
|
| Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241294