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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Increasing Cognitive Response Sensitivity
Wansink, Brian
;
Ray, Michael L.
;
Batra, Rajeev
- In:
Journal of advertising : official publication of the …
23
(
1994
)
2
,
pp. 65-76
Persistent link: https://www.econbiz.de/10008129765
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